From selling creative masks to introducing a must-have item for the home gym, thousands of new small businesses have started up as a result of newfound time and opportunity due to the pandemic. Furloughs, layoffs, closed businesses, and working from home led to an explosion of e-commerce startups in 2020 that is expected to continue throughout the rest of 2021.
Couple these workforce changes with the fact that there have never been more ways to sell products online, and you’ve got a perfect storm of entrepreneurship. Etsy reported late last year that the number of active product listings on its website was up to 80 million, representing a 20% year-over-year increase. Major e-commerce integrators like Shopify have also reported exponential growth since the start of the pandemic—new stores created on the Shopify platform grew 71% in Q2 2020 compared to Q1 2020, with a record number of merchants added to the platform in Q3.
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There are a number of unexpected challenges that can happen when listing your product for sale online. If you are like the millions of Americans who have turned their hobbies into a full-fledged new business with big growth aspirations, avoid these common e-commerce mistakes that new sellers make when launching their first product, and save yourself valuable time and money later.